Jul 28, 2021 | Book Review |
Understanding Triggers We tend to behave in ways that we don’t intend to. We experience certain triggers that make us do things contrarily than what we desire. Often, we are not aware that these ‘triggers’ affect us negatively. Triggers (2015), by Marshall Goldsmith...
Jul 24, 2021 | Book Review |
Influential And Persuasive Strategies 101 Being able to persuade and influence people is an art. Contrary to the belief that only a select few have a talent, the truth is that anyone and everyone has the capacity to be influential and persuasive to get what they want...
Jul 20, 2021 | Newsletter |
Welcome to the Deploy Yourself Newsletter. Every two weeks I share what impactful leadership looks like to show your own power. I also share the most insightful lessons and stories I encountered in the last two weeks. You can also read this issue online. Hey, The 7...
Jul 19, 2021 | Book Review |
Marketing To The Old Brain Despite marketing’s best efforts, consumer-buying decisions are based on much more than getting the marketing mix right and having stellar strategies in place. Today, the knowledge of neuroscience shows how consumer’s brains work, and...
Jul 13, 2021 | Book Review |
What Influences Behaviour? Behaviour is unique to each individual, yet it has its roots in society and culture that define the modern world. Additionally, it is a result of many factors. A number of complexes ranging from the brain’s chemistry to social and...
Jul 8, 2021 | Book Review |
Seeking True Enjoyment Why do we often feel as though we are stuck in rut? Why does it feel as though the joy that we once found in our work is lost and we are merely trudging along with life – just because we have to? Why does one feel, that despite being creatively...
Jul 6, 2021 | Newsletter |
Welcome to the Deploy Yourself Newsletter. Every two weeks I share what impactful leadership looks like to show your own power. I also share the most insightful lessons and stories I encountered in the last two weeks. You can also read this...
Jul 2, 2021 | Book Review |
Why Neuromarketing Works Best What motivates people to make the purchase decisions they do? In reality, people make their purchase decisions based on an innate, unexplainable, gut feeling, rather than by weighing the pros of cons of products every time. These...
