Aug 26, 2021 | Book Review |
Legacy Vs. Evolutionary OS The world has changed. So has the working culture. The global marketplace today, is more dynamic and is constantly reinventing itself, at a pace faster than it did merely two decades ago. However, many organizations are still using the same...
Aug 21, 2021 | Book Review |
Battling Resistance When we set out to pursue a creative passion, our own self-doubt and fears thwart us, most often. Steven Pressfield’s The War Of Art addresses these self-limiting creative battles and examines the negative forces of resistance that keep us from...
Aug 19, 2021 | Book Review |
What’s Loserthink? The individual mind is often inundated with ideas, opinions, and unproductive thinking habits that are continuously bombarding us with manipulative data and information. Additionally, the mind is also highly influenced by the ego, depriving us of...
Aug 12, 2021 | Book Review |
Eternally Saleable It is true that each and every individual leaves a mark of his or her existence – in whatever small way – in the world. Whether it is a book written, a work of art, political or academic legacy, an app created, or even working on a project for...
Aug 8, 2021 | Book Review |
The Writer’s Guide To Writing Finding one’s true ‘writer’s voice’, creating unforgettable characters, bringing stories to life, making memorable plots, and most importantly, overcoming the dreaded ‘writer’s block’ are just some of the things writers wish they could...
Aug 4, 2021 | Book Review |
How To Achieve Rapid Marketing Success Technology and advancement have completely changed the face of marketing today. While marketers are jumping on to the latest bandwagon of new marketing strategies such as big data, social media, and virality, most seem to have...
Jul 28, 2021 | Book Review |
Understanding Triggers We tend to behave in ways that we don’t intend to. We experience certain triggers that make us do things contrarily than what we desire. Often, we are not aware that these ‘triggers’ affect us negatively. Triggers (2015), by Marshall Goldsmith...
Jul 24, 2021 | Book Review |
Influential And Persuasive Strategies 101 Being able to persuade and influence people is an art. Contrary to the belief that only a select few have a talent, the truth is that anyone and everyone has the capacity to be influential and persuasive to get what they want...
Jul 19, 2021 | Book Review |
Marketing To The Old Brain Despite marketing’s best efforts, consumer-buying decisions are based on much more than getting the marketing mix right and having stellar strategies in place. Today, the knowledge of neuroscience shows how consumer’s brains work, and...
Jul 13, 2021 | Book Review |
What Influences Behaviour? Behaviour is unique to each individual, yet it has its roots in society and culture that define the modern world. Additionally, it is a result of many factors. A number of complexes ranging from the brain’s chemistry to social and...
Jul 8, 2021 | Book Review |
Seeking True Enjoyment Why do we often feel as though we are stuck in rut? Why does it feel as though the joy that we once found in our work is lost and we are merely trudging along with life – just because we have to? Why does one feel, that despite being creatively...
Jul 2, 2021 | Book Review |
Why Neuromarketing Works Best What motivates people to make the purchase decisions they do? In reality, people make their purchase decisions based on an innate, unexplainable, gut feeling, rather than by weighing the pros of cons of products every time. These...
Jun 28, 2021 | Book Review |
The Factory Of Human Emotions Pixar’s 2015 movie Inside Out, cartoonified human emotions of joy, sadness, fear, anger, and disgust. The movie not only touched the heartstrings of adults and children alike, but it also gave us a deeper insight into how humans perceive...
Jun 21, 2021 | Book Review |
Meaningful Living Through Myths Legends, myths, and stories have been part of our lives since the time we were born, and part of civilization since ancient times. These myths and legends were intrinsic to communicating, teaching, and imbibing various lessons of...
Jun 15, 2021 | Book Review |
Bridging The Gap With Account Planning Don Draper romanticized the world of advertising. He made the world believe that advertising is all about the handsomely suited men in penthouses cleverly dishing out an award-winning copy for massive clients. However, the real...
Jun 10, 2021 | Book Review |
The Future Of Intelligence The entire concept of Artificial Intelligence (AI) has its basis on the workings of the human brain. The human brain is a wonder. Humans have been trying to understand its workings for centuries. Moreover, since the conception of...
Jun 2, 2021 | Book Review |
Players Of The Game of Life Life can be viewed as one big game. James P Carse, in his ‘Finite and Infinite Games’ (1986) shows us how people live their lives in two contrasting ways, whether it is love, sex, or warfare. He discusses that finite games (ones where there...
May 27, 2021 | Book Review |
The Changing Face Of Loneliness Fay Bound Alberti, the cultural historian courses through recent history to trace the development of the concept of loneliness in her book Biography Of Loneliness. Considering it a fairly modern concept, she delves into its origins...
May 20, 2021 | Book Review |
Getting The Right Social Marketing Mix The social media world, within a span of a few years, has already become a crowded place. The numbers and statistics have shown that almost everybody has an online presence. It is a haven for marketers and products to bag...
May 13, 2021 | Book Review |
Language and the words you use are extremely powerful. Saying the right thing at the right time, using the correct words, and choosing the right language to convey our thoughts, makes all the difference between winning a debate or losing one, escaping a parking ticket...
