Are you a successful CEO with little time to execute your next level of growth?
Do you want to create a TEAM of leaders who will unlock exponential growth for your org?
Are you ready to stop struggling with your strengths and make the impact that is yours to make?
Stuck?
Are you stuck at a particular revenue or employee number for a while? Are you missing business opportunities?
Ignored Relationships?
Are your most important relationships struggling because you have no time for those closest to you?
No Time & Energy?
Solo Leader?
Deploy Yourself School of Leadership presents:
The Choosing Leadership Leadership Program
Do you know deep down there is more to you than your current level of success? That this can’t be it!
Are you tired and stressed and unable to get the amazing people you have to work together as a team?
On top of it, are you so busy that you have no time and energy to do something about it?
As a serial entrepreneur, I know! That can be extremely exhausting.
And frustrating – to not be able to spend time with family. Or to simply relax and let go once in a while…
Is there a lot of chaos and a lack of short-term and long-term clarity in your team?
Is your team working a lot and yet not producing desired results?
Do you already realise this is not sustainable? Or, are you afraid to admit that?
I know the burden and heaviness of that weight on your shoulders.
Are you ready to receive help from someone who:
- has helped other CEOs create powerful leaders,
- who care as much as you do and take responsibility,
- so that you unlock levels of growth that you can not even imagine right now?
If your answer to the above is YES, you have come to the right place. To start a conversation, click below.
I coach CEOs like you to build teams of leaders who grow the business while you reclaim your time and energy for the big picture—or to go after your next big thing.
Imagine a team that:
1. Owns the outcomes without needing you to micromanage every detail.
2. Solves problems together, without you stepping in every time.
3. Takes bold action with clarity, confidence, and commitment—just like you would.
The Choosing Leadership Program
Ready to see your organization transform?
Ready to say NO to working 12-hour days just to keep everything afloat?
Ready for NO more solo heroics.
Here’s what happens when you work with me:
- Your team shifts from frustration and resentment to purpose and momentum.
- Hidden conflicts are faced head-on, unlocking energy and creating deep trust.
- You start making big promises as a team—and delivering.
- You step back and focus on strategy while your team operates like a championship squad.
- You finally have time for health, family, and the things that bring you joy.
If you think you have what it takes to be part of this journey, then let’s have a conversation.
What Entrepreneurs & CEOs create after working with me?
“What I could have done in two months, I was able to get done in two days.” –
Pradeep Banavara, co-founder of Obvious Technology and ex-VP of Product at Swiggy
“Our aspirations have become way bigger now. We are not limiting ourselves by our history.” –
Parth Lawate, co-founder and CEO of Tekdi Technologies
“This is so big. This is dream material. This is what I dreamed of as a child. And there is absolutely no value you can put on having peace in your business and in your heart.” –
Jennifer Delano, Founder and Owner at PRGoeroes
“We have doubled revenues and 1.8X the number of people in the last 1 year. But more importantly, we are able to handle any challenge that comes our way with calm.” –
Ashwin Date, co-founder & CTO at Tekdi Technologies.
The Cost of Playing Safe?
Let me be clear: you can continue as you are. You can struggle with mediocre teamwork, lead every decision, and drown in stress.
Or you can take a stand and lead your team to become more powerful than they ever imagined.
The Choosing Leadership Program is not for everyone. It’s for CEOs ready to choose their own greatness and bring others along for the ride—to build a culture that wins, even when everything around is chaotic.
Why can you trust me?
You can trust me because:
- I am already supporting entrepreneurs like you – right now!
- I have been scared, confused, lost, and insecure.
- I have learned my lessons the hard way. You do not have to.
- have invested over 13 years and counting in my personal development.
- I have researched human behaviour and leadership from multiple perspectives – psychology, neuroscience, systems thinking, behaviour science, and Eastern wisdom.
- I have interviewed and learned from hundreds of founders & CEOs.
- I host a podcast and give public talks and guest lectures in business schools, and my 2 books will be published soon.
- I practice and put to use everything I share with you in my own life. I live by example.
- I fail and make mistakes. I am not perfect. I admit when that is the case.
Why do you need this program?
Do you know a sports team or top athlete without a coach?
The business world is waking up to a fact people in sports have known for decades – an external and objective trusted advisor can see and suggest what you can not on your own.
A coach for your team can help you access those levers of performance which can produce massive exponential results. Think about increasing productivity by 10x or 20x, not 20-30%.
Do you want someone like that in your corner?
I have had a coach for the last 12 years – I love having someone who believes in me and holds me accountable to a bigger vision.
Successful people benefit the maximum from coaching because nobody tells them what they most need to hear. My job is to SERVE you, not to PLEASE you – by telling you just that.
What am I promising?
I promise that:
- Working with me will change the trajectory of your organisation.
- Your team will learn to relax, smile, and have fun even while facing bigger and tougher challenges in your life.
- Everyone in the team will begin to show up as leaders who take ownership, responsibility, and work as ONE unit.
- You will understand what it really means to be committed and what is possible when you show up with that commitment
- Everyone will know their role in the team and will be proud of making a contribution to team success.
- You will experience and learn what it means to be “present”, and what it means to Deploy Yourself as a “leader”
- You will want to spend more time with me, even if parts of spending time with me are challenging, provocative, and uncomfortable.
- The world you live in will change completely, not because the world changed, but because YOU changed and shifted so massively.
What are my requirements?
Here is what I require from you (non-negotiable):
- Make our time together the most important. Not because you are working with me, but because we are going to fully commit to your life.
- Be on time. Do what you say. Stay in communication when things do not go as planned.
- Be open and coachable. Be willing to hear different perspectives. Especially those you might not want to hear.
- Practice & give it time. This is not just about intellectual understanding.
- Be willing to be compassionate with yourself and take this journey with lightness.
How much is the investment?
This program will be personalized to the specific needs and expectations of your organisation.
They pack a lot of value and your investment will range from €80,000 – €150,000 for a full year of engagement for your LT.
My promise is that you will get at least 10 times the value of your investment in the program.
The work I do is priceless and life-transforming. I intend to serve you so powerfully that you see this investment as your best in life so far.
Game on! Wanna play?
How much time will this take?
Each participant will need to spend around 1 to 1.5 hours per week learning and practicing what they learn in the program.
It is only through practice and repetition that you build and embody new skills and habits.
In 1-3 months, by practising what you learn, your team will be able to save more time than they spend with me.
So overall, this will save you time.
Who am I?
I’m the person who helps you create the kind of success that doesn’t come at the cost of your health, your relationships, or your sanity.
I know the pressure you’re under—because I’ve been there. I refused to play small or settle for ‘good enough.’
I coach from experience – not from theory. I’ve lived through the fear of stepping away from safety. I’ve faced the doubts, the sleepless nights, the worry about whether I was enough.
I’m not just another coach. I see possibilities where others see limits. I’m relentless when it comes to getting my clients results. I will challenge you, provoke you, and support you like nobody else.
My mission is simple: to eliminate mediocrity from your leadership and unlock greatness in you and your team.
If you’re ready to go beyond ‘functional’ and enter the realm of extraordinary, I’m here to be your partner in that journey.
When you are ready to build an exceptional life and business, reach out and start a conversation.
What others are saying?
“So before joining these sessions, I was a little bit maybe scared or curious about it because I never joined such type of session in a group, so there were a lots of questions in my mind, and, I was blind at that time because I’m not a classroom person, and so, the first day was heavy for me.
But the 2nd day was eye opening for me because whatever we did in the practices and the sessions, that actually I could relate with my current challenges. So, just like I said, I already got my answers from the 2nd day itself.
And I’m really directly relating with my challenges. And I’m thinking about how to implement with my team. So that’s eye opening for me.
And you said that any goal is not important without the commitments. And, we always set goals but without the commitment, and we can’t reach that. So, that’s my problem. So, after discussion with you, I learned that commitment is the one thing, it’s everything. ” –
Deepak, Tekdi Technologies
“I saw the value of silence and slowing down. You had talked about it earlier – slowing down to speed up – but experiencing it was very different. What we were able to achieve in those two days was a year’s worth of work for me.
The highlight and also what helped us end on a high, was the acknowledgement and appreciation that we did. It’s hard for me to celebrate myself or appreciate myself. I used to feel that the purpose or the goal is enough for me to keep myself motivated.
I was completely amazed, surprised, or even touched by what people said about me. Almost everybody cried when we were appreciating each other. That was an emotional high.“ –
“The workshop was exactly what I expected and I am really happy that I participated. It did the job.
The first day was tough, intense and confrontational and the second day was a highly energetic day and fun. I thoroughly enjoyed the coaching element of it.” –
Working with Sumit has changed the way I think. Before meeting him, I was trying hard to fix my weaknesses, but I should have concentrated on my strengths. Sounds obvious, right? Well, it actually feels mind-blowing – this simple shift of attention. As soon as you make this shift, you stop fighting with yourself.
😨 Many people, including myself, aren’t afraid of failure, but are very much afraid of success. This fear blocks your actions because with great success comes great responsibility. This can be scary, especially when other people are involved. However, once you truly realise this, you immediately start acting differently.
🔑 There’s no point in trying to fit in when you’re made to stand out. Being nice, convenient, and common sense logical is not as powerful as being authentic and passionate.
❣ Most important: People often don’t realize how important their energy is. When you enter a room, even before you open your mouth, people can feel you.
Result: I’ve never been so confident and happy on my path. It’s a lifelong journey, of course, but the feeling of getting a step closer to the power to consciously shape your future is priceless.
Anastasia Petrova – Serial Entrepreneur
Borderless Coaching - A map of locations where I have coached people since 2021.
Wait! You also get complimentary access to
Curated Resources
My curated list of useful and practical articles, research, videos, data, and books which I have been collecting since 2010.
Exclusive Guides & Reports
My selection of checklists, templates, handouts, and guides. Make them your own and apply in your org.
Video Courses
Access to my membership platform and video courses for you to learn at your own pace and convenience.
How do you start?
Send an email to start a conversation.
Tell me what are YOU up to?
AND
What is holding YOUR TEAM back?