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Words that Work by Dr. Frank Luntz – Book Summary & Review

May 13, 2021 | Book Review | 0 comments

Language and the words you use are extremely powerful. Saying the right thing at the right time, using the correct words, and choosing the right language to convey our thoughts, makes all the difference between winning a debate or losing one, escaping a parking ticket...

What I Wrote

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Recent Articles

  • Leadership Journeys [205] – Simon Hill – “The world is deeply stuck in a mindset drilled into people by business schools.”
  • Leadership Journeys [204] – Harald Røine – “Nothing in the world means anything. It just exists”
  • Leadership Journeys [203] – Maulik Sailor – “Disruption is always a possibility in any industry.”
  • Leadership Journeys [202] – Viktor Underwood – “When you share your deepest fears openly, you get the absolutely best ideas from the team.”
  • Leadership Journeys [201] – Mathias Wikström – “I started thinking I knew a lot, only to realize how much I still have to learn.”
  • Leadership Journeys [200] – Jean-Paul (JP) de Jong – “Just because I look or sound different doesn’t mean I can’t be part of the conversation.”
  • Leadership Journeys [199] – Nicholas Rudge – “You Can’t Sprint a Marathon.”
  • Leadership Journeys [198] – Carolina Salazar – “Before you address your team problems, take a walk around the corner”
  • Leadership Journeys [197] – Rune Theill – “Only a small amount of capital is still going where you can truly have impact”
  • Leadership Journeys [196] – Jennifer Vessels – “It is crucial to surround yourself with people who challenge you.”
  • 3 Reasons You Do Not Have Momentum (And What to Do About Them)
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  • An Open Letter to Entrepreneurs and CEOs
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  • Leadership Journeys [194] – André Schneider – “Change is always scary” (From Orchestras to Airports)
  • The Power of Commitment: Transforming Promises into Reality
  • Why “Try & Hope” Is Weak & Not a Strategy
  • Integrity Isn’t Just a Value—It’s the Foundation for Success
  • Leadership Journeys [193] – André Vanyi-Robin – “Be humble, but also confident in presenting your value and terms.”
  • 10 Harsh Truths You Need to Hear Again & Again
  • Leadership Journeys [192] – Matti Nevala – “We need to be genuinely invested in understanding the challenges our customers are facing.”

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