Oct 12, 2021 | Book Review |
Ideavirus The decline of advertising in the Internet Age has made the marketing community see the need for a radically new, effective strategy of reaching customers. Seth Godin’s Unleashing the Ideavirus (2000) takes us through the concept of ‘going viral’, and what...
Oct 1, 2021 | Book Review |
Effective Marketing In The Internet Age Marketing and advertising have been so closely related to each other. Additionally, for the traditional marketer, advertising is the center of the marketing universe. However, today, there is a clear shift in how both these are...
Sep 23, 2021 | Book Review |
Tell A Story Every Customer Wants To Hear Marketing, since the beginning has been all about telling a customer a story about a product, brand or company, that will entice and enamor him and ultimately result in a purchase. All Marketers Are Liars by Seth Godin aims at...
Sep 7, 2021 | Book Review |
Edgecraft We all have childhood memories of begging our parents to buy that particular brand of cereal simply to get the ‘free prize’ inside. While most elders thought it was a cheap gimmick adding to the junk in the house, for the children, it was nothing short of...
Jun 12, 2019 | Book Review |
In today’s global village, the concept of a ‘tribe’ has become very important. As a word, ‘tribe’ means a group of people that come together (physically or virtually) due to a shared cause, under a leader or leaders who organize and represent the group. A ‘tribe’ is...
